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by Charles M. Futrell : ABC’s of Relationship Selling, Fifth Edition

ISBN : # | Date : 1997

Description :

PDF-fac6b | … ABC’s of Relationship Selling, Fifth Edition


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NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy PDF




by Phil Goldney : NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy

ISBN : #0273618520 | Date : 1996-11-30

Description :

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Blue Ocean Strategy – An insight into the Future of Customer Relationship Management PDF




by Christian Gondek : Blue Ocean Strategy – An insight into the Future of Customer Relationship Management

ISBN : #3656008574 | Date : 2011-12-22

Description :

PDF-94a1f | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the … Blue Ocean Strategy – An insight into the Future of Customer Relationship Management


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by J. Botha : Managing e-commerce in business

ISBN : #1485102200 | Date : 2016-02-01

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PDF-78cdc | Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also pre… Managing e-commerce in business


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Managing e-commerce in business by by J. Botha

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Strategic Marketing Planning CIM Student PDF 6e4c7ea43

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Strategic Marketing Planning (CIM Student) PDF




by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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[Pub.64ekb] Strategic Marketing Planning (CIM Student) PDF | by Colin Gilligan


Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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Designing Delivering Superior Customer Value PDF 719512a7d

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by Art Weinstein : Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

ISBN : #1574442406 | Date : 1999-06-24

Description :

PDF-5da1c | Great companies don’t just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers. The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century… Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications


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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications by by Art Weinstein

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Summary Experiential Marketing Analysis Schmitts Ebook PDF 3a526a9d2

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by BusinessNews Publishing : Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-e2cf0 | The must-read summary of Bernd Schmitt’s book: “Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands”.This complete summary of the ideas from Bernd Schmitt’s book “Experiential Marketing” offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de… Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book


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Pricing Human Capital Developing Managing Ebook PDF 3615002db

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by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

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PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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Consumer Behavior Marketing Strategy Peter PDF 36e73d18d

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by J. Paul Peter : Consumer Behavior and Marketing Strategy

ISBN : #0071233172 | Date : 2004-02-23

Description :

PDF-c7ca8 | This book is useful for teaching and learning the fascinating field of consumer behavior…. Consumer Behavior and Marketing Strategy


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How to Sell Like a Natural Born Salesperson: Learn How the Best Make Success Look Easy! PDF




by Gary S. Goodman : How to Sell Like a Natural Born Salesperson: Learn How the Best Make Success Look Easy!

ISBN : #1580620515 | Date : 1998-10

Description :

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by Violet James : 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses

ISBN : # | Date : 2013-12-31

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PDF-4b9da | One of the biggest mistakes you can make as a small business owner is to not have a marketing plan. In 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses, you will find a clear, step-by-step marketing plan template you can easily follow that will help you achieve more growth and success in your business. After completing the simple steps and action plans found in this book, y… 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses


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5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses by by Violet James

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Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book PDF




by BusinessNews Publishing : Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book

ISBN : # | Date : 2014-11-12

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PDF-6b4e5 | The must-read summary of David M. Scott’s book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.This complete summary of the ideas from David M. Scott’s book “The New Rules of Marketing and PR” describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertis… Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book


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Brand Valuation Interbrand PDF 5c81c28d7

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Brand Valuation PDF




by Interbrand : Brand Valuation

ISBN : #1900617005 | Date : 1997-06-09

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PDF-7803c | … Brand Valuation


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Brand Valuation by by Interbrand

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Master Management Builder His Structure PDF 06bd116b5

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by Bruce E. Winston : The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning

ISBN : #1929217013 | Date : 1999-07-01

Description :

PDF-35ff3 | The Master Management Builder and His Structure is an allegory about a manager/leader who sets out to learn about being more effective. In his journey he encounters academicians as well as other managers who seem to have the knowledge of how to be an effective manager. The Master Management Builder becomes an apprentice to the Benchmarking Master and learns the time-tested principles of being a go… The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning


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by Hugh Burkitt : Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success

ISBN : #0956395910 | Date : 2010-11-18

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PDF-b79a5 | … Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success


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[Pub.07IyC] Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success PDF | by Hugh Burkitt


Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success by by Hugh Burkitt

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