Most companies dedicate a massive budget for promoting their businesses, and that increases the operating costs which in turn reduce profit levels. However, the use of promotional pens is a simple way of promoting a business yet it works effectively more than most expensive marketing strategies. There are different types of pens to use, and you can choose a personalize it to fit your business needs. It works well as a marketing tool, and you will not spend hugely to purchase the pens, unlike other marketing methods. The choice of the best promotional pen is essential, and you have to consider the following factors in the process.
Create a budget – You need to determine the amount of money that the company requires for promotional activities and the amount to dedicate specifically to promotional pens. You might not have the information regarding the cost of purchasing promotional pens if you had never used it initially for marketing. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. Picking a company which offers the least quotation is not advisable because it may not provide quality pens that you need to improve your business image.
Pen label and design – How would you like your pen to look like and what printing would use for the pens? Promotional pen suppliers would use either laser engraving or print the pens using a machine. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. These details are important because they create awareness about your company and the products it deals in. Choose the best design for the pen which can boost the business status. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Color print – Your creativity level plays a significant role at this stage because you have to decide the right color to use for the pens and the containers. However, it is recommendable to restrict your choice with the company colors. In most cases, the containers will always be on displays and clients can view it at all times and company colors remind the customers about the activities of the business. Choose striking colors which can grab the attention of people who might not have known about the company. It can be cumbersome to do all those alone, but when you involve your employees, they can make helpful suggestions and give insights into various issues.